We will be away from 26 Nov till 17 Dec. Taking a much-needed break!

Any orders received during our absence will be mailed out from 18 Dec onwards. If you need some of the items urgently, kindly visit Robinson departmental store: Raffles City, Heeren, Jem





Exciting offer available from us for Baby Blisscard @ South West members

If you're a member, please email us @ for member discount on our website. For information on Baby Blisscard @ South West, please see below 


New card 2015

Sample card (1998-2014)

The Baby Blisscard @ South West is an initiative that aims to facilitate an inclusive and pro-family environment in the South West district. 


Families who have received the card will be able to enjoy the following benefits:


(i)        Customised adult EZ-Link card with name and photo of the newborn;

(ii)       Stored Value of $38;

(iii)     Discounts and promotions for products and services from family-friendly merchants; 

(iv)       Fun, enrichment and educational events and activities for families.


If you are looking for more information about the programme, please email or call 6316 1616.